The NHL really needs to employ at least one woman in its merchandise development office. For years I have lamented over the fact that there is no jersey for women in team colors. There's the stereotypical pink and white jersey, which you can wear with your pink and white team hat. WTH is up with this? If I'm a fan of a team, I want to wear the team colors. For some reason, the marketing geniuses think that women will only support their teams with "girly" colors. (Way to ruin a Black-out, my friends.)
So, two Christmases ago, I got a Carolina Hurricanes jersey (# 26, Erik Cole) in a men's medium. (Two months later, they started selling smalls. Hate that.) It's huge, but I love it. There was nothing comparable in women's sizes, not for lack of trying. My only other option was the hated pink and white.
Today I got my NHL catalog in the mail. Inside, there are women's jerseys in team colors! Yay! They look great, and are cheaper then the men's Rbk Edge jerseys. (Of course they're not authentic, but whatever. At least it would fit.) And on the page next to them, I found this:
What? A "Fashion Jersey?" Isn't that an oxymoron? This particular model is the "Silver Ice Jersey", "frosted with silver metallic foil graphics." Gee, thanks! Make me five years old again when some metallic and sparkly shirt was all that made me happy.
Then, if you look down the page, there's the Rbk HerShield Jerseys. I couldn't come across a picture, but there are versions that exist for the NFL. This "Fashion Jersey" is gray with baby blue or baby pink accents. And to top it all off, it is "Ultra fun with sugar glitter." Ooh, shiny! Must buy.
Thanks NHL for continuing the stereotype.